Design Principles Document
Tori S. Locke
Contrast
Disney
Disney uses contrasting values to create a visually appealing and easy to read website. High contrast is created through the use of dark background images overlaid by bright white text.
White Space
Hello Monday
This clean design uses white space to focus visitors on the elements of the design. "It’s not the star of the show, but great design cannot exist without it." Content provided by: UX Engineer.
Rule of Thirds
Skyline Films
Skyline Films creates visual interest through the use of the Rule of Thirds. Imagine the viewport divided into nine equal sections by two equally spaced horizontal and vertical lines. You will note Skyline Films placed the key compositional elements along these imaginary lines or their intersections.