Audience
Primary Target Profile
- Gender: Male and Female
- Age: 25 – 35
- Education: Associates
- Relationship: Single
- Children in household: No
- Income: $50,000 +
- Media Consumption: Facebook, Online Media
- Internet Search Device Primary: Mobile
Persona: Jane Smith
Jane Smith is a single, twenty-eight (28) year old remote worker for a Silicon Valley-based tech company. She works long hours as a college recruiter searching for graduates of computer science with entry-level programming experience. Her company supplied her with the latest technology, including an iPhone 11 pro, her primary device for interacting with recruits, peers and the web.
Jane wants a website that provides her with local weather and event information to plan time with her friends and community.
Secondary Target Profile
- Gender: Male and Female
- Age: 35 – 44
- Education: Associates
- Relationship: Married
- Children in household: Yes
- Income: $75,000 +
- Media Consumption: Magazines, Facebook
- Internet Search Device Primary: Laptop
Persona: Jack Jackson
Jack Jackson is a married, forty-two (42) year old grocery store manager. He and his wife of twenty (20) years have three children, ages sixteen (16) to nine (9).
Jack needs a website that can quickly advise him of local weather conditions for staff planning. He also wants to find local family-friendly events.
Overall Demographics
Preston
Preston 2019 census data:
- Total Population: 5,376 Male 53.1% Female 46.9%
- Median age: 35.8
- Largest age group: 25 – 35 (15.1%)
- Second largest age group: 35 – 44 (11.2%)
- Race: 94% Caucasian, 3% Native American, African-American 1.6%, Asian 1.6%, remainder other.
- Total housing units: 1,988
"In 2010 census there were 1,751 households, of which 42.0% had children under the age of 18 living with them, 62.9% were married couples living together, 9.3% had a female householder with no husband present, 3.5% had a male householder with no wife present, and 24.2% were non-families. 21.3% of all households were made up of individuals, and 10.8% had someone living alone who was 65 years of age or older. The average household size was 2.92 and the average family size was 3.43." (WIKIPEDIA)
Soda Springs
2010 Census Data
"As of the census of 2010, there were 3,058 people, 1,204 households, and 830 families living in the city. The population density was 673.6 inhabitants per square mile (260.1/km2). There were 1,393 housing units at an average density of 306.8 per square mile (118.5/km2). The racial makeup of the city was 96.4% White, 0.1% African American, 0.3% Native American, 0.3% Asian, 0.4% Pacific Islander, 1.4% from other races, and 1.2% from two or more races. Hispanic or Latino people of any race were 3.4% of the population.""
"There were 1,204 households, of which 33.4% had children under the age of 18 living with them, 56.9% were married couples living together, 8.4% had a female householder with no husband present, 3.7% had a male householder with no wife present, and 31.1% were non-families. 28.2% of all households were made up of individuals, and 12.5% had someone living alone who was 65 years of age or older. The average household size was 2.47 and the average family size was 3.03." (WIKIPEDIA)
Fish Haven
No census data
"The first settlement at Fish Haven was made in 1864. A post office called Fish Haven was established in 1867, and remained in operation until 1962. The community was so named because nearby Bear Lake is a favorite fishing spot."" (WIKIPEDIA)